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SMARTS – Social Marketing Traffic Strategies Has Just Launched

January 11, 2008

I have been very busy with family issues the past few weeks, but I wanted to quickly let you know that the new StomperNet coaching program for web 2.0 traffic has just launched and it’s called:

SMARTS Social Marketing Traffic Strategies

I read the free ebook that they released Wednesday, and it is a pretty good read. I can tell you from experience that the information in the free ebook about Stumbleupon is absolutely true. Stumbleupon brings great traffic to my blog. In fact, just like the Stomper Blog, it’s second only to Google for bringing traffic to this blog.

Anyway, if you want to learn more about social marketing, you can click here to check out the SMARTS program.

If you just want to check out their free SMARTS Strategy Guide, then click here.

PS. I have a post or two in my drafts folder about social marketing that I plan on publishing when things get back to normal (a week or so).

The Sticky Killers

January 9, 2008

Site stickiness is a big issue whether you realize it or not. All the traffic in the world won’t help you if no one stays on your site long enough to do what you want them to do. Want sales, opt-ins, or paid clicks? It won’t happen if you can’t get anyone to stay long enough to make them happen.

I’ll readily admit that stickiness has a lot to do with psychology, which is more ‘trial and error’ than ‘systematic’ to fix. The mistake is in believing that all stickiness is defined this way. Just because its not all cut and paste doesn’t mean you can’t fix the things that are obvious problems.

One big thing you can do to make your web site stickier is to eliminate the ‘Sticky Killers’. You can sum up ‘Sticky Killers’ with two major categories:

  1. Negative first impressions that immediately drive visitors away.

  2. Bad site experiences that drive them away after they’ve been on your site for a while.

The first problem, negative first impressions, include things such as:

  • Difficult to comprehend, irritating, or ‘crowded’ site layouts and colors that cause negative gut reactions at a glance.

  • Pop-ups barrages or other types of over-the-top spamming tactics like ad stacks or nonexistent content.

  • A sloppy, home-made, or thrown-together look that makes your site appear unprofessional or gives the perception that it’s a waste of a visitor’s time. This doesn’t mean you have to own a fancy Flash site, but it does mean you’ll need a little thought or a good template when you make one.

Bad site experiences are the things on your site that drive visitors away after they have stayed long enough to do something. Bad experience departures are caused by things like:

  • Bad navigation that makes it impossible for visitors to get around or find what they want.

  • Poor content that doesn’t meet an expectation. Even sales letters are ‘content’ and the copy can be either good or bad. Or if you say you have informational/funny/interesting content and only provide junk, your visitors will leave and not in the way you want (such as through a paid click link).

Remember the two big ‘sticky killers’ when you’re making (or commissioning) your sites. Negative first impressions result in traffic leaving a few seconds after it arrives. Bad site experiences will give you decent ‘stay’ statistics, but nothing you want to occur will ever happen. Neither one is good for you or your bottom line.

Had enough of visitors just surfing away? Learn how to glue them to your pages with Flypaper Content.

How Old Are You?

January 7, 2008

I turned 41 today, so now I have to go update all my websites to say I am 41 and not 40…

I know what demographic tools say about this industry, but I was just curious…

How old are you?

Are you older than me, younger, the same age?

Take the poll below and let me know!

Making Plans For The New Year And A Few More Notes

January 3, 2008

I just wanted to let you know that for the next few weeks I have some family situations to attend to and won’t be quite as active on this blog. Most of my business activities are going to be delayed until mid January.

One of the few business activities that I am working on during the next few weeks is making plans for 2008. I am going through several processes, including answering some questions that Rich Schefren recently posted on his blog. I highly encourage you to answer his questions to help make 2008 a great new year for your business as well.

PS. I will be announcing the winner of Barter Genius contest in the very near future.

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