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My Thoughts On Rich Schefren’s Attention Age Doctrine 2

Written by George Manty  · December 18, 2007

A few weeks ago I mentioned that Rich Schefren released the Attention Age Doctrine Part 2. Well, I forgot to talk about it after I read it. I just wanted to let you know that it is a really good read. Rich always manages to grab my attention with his writing and he did so with his latest book.

Now for my thoughts on the “Attention Age Doctrine Part 2“...

Quite frankly it reminded me a little bit of the free ebook that John Reese released last year (can’t really remember the name of it). It also reminded me of “The Purple Cow” by Seth Godin (a great book that everyone should read). The big difference is that Rich gives you actionable steps to grab people’s attention in the attention age. He also talks a lot about the impact of web 2.0 on the Internet. I think social bookmarking, blogging, etc. are all great and are making a huge impact on the net.

I don’t know if Rich feels this way or not, but I think that we are getting towards to the top of the curve on web 2.0 because everyone is adapting it and web 2.0 soon will be passe. Web 3.0 will hit us in the coming years and that’s where the money will be… but that’s just me thinking out loud…

All in all, the book is a really good read. It confirmed many of the things I have been working on and also confirmed why I need to make some more changes to my business in 2008. If you haven’t read the book yet, then you should click here to download it now.


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