How To Stretch Your Advertising Budget By Using Collaborative Advertising
Written by George Manty · September 5, 2007
Most small business owners, especially some of us work at home moms and dads, don’t have a lot of money to invest in advertising. That is a BIG problem, because advertising is one of the most important aspects of running an online business.
We all need to find ways to minimize our advertising budget, while still running effective advertising campaigns. Effective advertising brings people to your online business.
So how can you get the most advertising bang for your buck?
Well, one of THE BEST ways to dramaticly increase the potential impact of your advertising dollars is known as “collaborative advertising”.
“Collaborative advertising” is also sometimes referred to as an “advertising co-op”.
What you do is find a group of people who run similar online businesses to yours, but who don’t compete with your business. Then you create a business entity, where you pool your advertising budgets together. With this much bigger advertising budget, you can afford to advertise your products in places you wouldn’t normally be able to.
For a great example of collaborative advertising in action, click here to check out this article on a group of business women in Austin who started their own collaborative advertising group.
If you have a limited advertising budget, collaborative advertising may be just what your business needs.
Great idea. Online advertising can be so expensive. And you can’t rely on organic traffic alone.
Catherine,
Thanks for the comment.
I have been thinking of doing this for about three years. At this point, I feel like I have enough good online contacts to try collaboritive adveritsing.
I’m not far from collaborating, but I do News Collaborating. I think with that, we can do promoting together too, as long as we believe that both side has an advantage