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How You Can be Just Like the Top Bloggers Today

Written by George Manty  · August 7, 2007

Since I’ve been blogging, I’ve noticed something that sets apart top bloggers. Other than huge amounts of traffic, what do these bloggers have in common? As part of my ongoing blog traffic series, I’m going to share the single most important trait these bloggers share and how you can have it, too. What is this magical trait?


Top bloggers write with confidence. There are bloggers who write so confidently that their opinions are accepted as fact. Bloggers who convey an air of competence (whether they really are competent, or not) tend to build a following much quicker than those who don’t write with confidence. In other words, confident writing leads to a big increase in blog traffic. Not only does writing with confidence bring more readers, it also creates loyal readers. In fact, writing confidently is one of the surest ways to link that “guru” title with your name.

Whether it’s inherent in your personality or not, you should write with confidence if you want to see a steady increase of traffic to your blog and develop a loyal readership. If you don’t feel confident, you can still sound confident. Keep writing confidently, and soon your feelings will catch up.

So, George, what makes a post sound confident?

A large part of communication is non-verbal, but as bloggers we’re limited to written communication. So, the single most important thing you can do to convey an air of authority is to watch your vocabulary and your voice. Your vocabulary is the words you choose, and your voice is your style.

For example, if you’re using a lot of words like “sort of”, “maybe”, “it could be”, “sometimes”, “perhaps”, etc.— you’re not writing with confidence.

If you find yourself saying things like, “some people think the program is a rip-off” when what you mean is “I think the program is a rip-off”, then you’re not writing with confidence.

Over use of qualifiers, such as usually and often, makes you seem wishy-washy. So does referring to the experts for things that are a matter of common sense. Do you really need to say that experts indicate not writing on your blog for a year will result in a drop in your traffic?

Just say what you mean. We know it’s your blog, which implies everything on it that doesn’t quote a statistic is your opinion, so we don’t need to read “I think” or “in my opinion”. Just spit it out. Remember what I said at the beginning about experts whose opinions are accepted as fact? That didn’t happen by pointing out that everything they say is just an opinion.

If you are beating around the bush, trying to be politically correct or afraid someone’s going to call you out if you make a misstep, your readers will smell your fear a mile off. And when you say, “listen to me” their response will be “why should I?”

Here’s a quick exercise to boost your confidence as a blogger.

Often, people write about their biggest mistakes on their blog (I’ve done it myself). Used in a very limited way, this can be appropriate and may lend you an air of approachability and relatability, but does it boost your confidence or your confidence rating with your readers?


So, here’s what you should do. Go write a post about 5 things you did right or 5 successful experiences you’ve had in your niche. What makes you an expert worth reading? Here are some ideas to get you started:

“Five reasons I am good at
“Five Things I Did To ….” (increase traffic, make a million dollars, etc.)
“5 Things You Should Copy From Me”

Let me know about your posts in the comments. Writing about your positive achievements will not only make you feel more confident, it will show your readers how competent you are, thus giving them confidence in you. Go on now, get to writing…

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20 Responses to “How You Can be Just Like the Top Bloggers Today”

  1. Glen Allsopp on August 7th, 2007 8:49 am

    You sounded very confident about confidence being a trait for top bloggers šŸ˜‰

    Interesting views

  2. George Manty on August 7th, 2007 9:05 am


    I am very confident about it šŸ˜‰

  3. glblguy on August 7th, 2007 9:59 am

    Great post George. I indeed had a “7 Stupid Financial Mistakes I’ve Made” post. Now, the interesting thing is that is my #1 most popular article. It’s actually gone a bit Viral on StumbleUpon.

    But your point is well made, and I just added writing a 7” Smart Financial Decisions I’ve Made” to my ideas list.

    Did you cut up that credit card yet šŸ˜‰

  4. George Manty on August 7th, 2007 10:04 am


    Thanks… and which one šŸ˜‰

  5. Brown Baron on August 7th, 2007 2:45 pm

    Nicely said. Confidence is a must for bloggers I agree. Great post.

  6. Joe on August 7th, 2007 8:02 pm

    In my humble opinion, some may disagree with your stance that bloggers should be confident. You should probably maybe consider that some people don’t know all the answers and should probably not risk being wrong about something.

    This is just my very humble opinion on what you should maybe consider about confidence. Understand this is not necessarily my view.


    (good post)

    Here’s a not-so humble approach I took on good writing.
    13 Ways to Become a Great Writer (and #7 is to Lie)
    Sorry to spam two in a row on you but our last two posts were coincidentally about the same thing.

  7. George Manty on August 7th, 2007 8:03 pm


    Thanks for the confident complement šŸ™‚

  8. Rajesh Shakya on August 7th, 2007 8:09 pm

    Nice post.
    It’s important that you are true. If you are true you write confidently. And why should others read your blog post? You share your expertize confidently, that’s why. This is very important.

    Rajesh Shakya
    Helping technopreneurs to excel and lead their life!

  9. Dee on August 7th, 2007 9:31 pm

    Now that you mention it, there is a lot of confidence amongst those bloggers. Nice post.

  10. Sourav Sharma on August 8th, 2007 5:33 am


  11. Sam on August 8th, 2007 10:01 pm

    I’m so afraid of commiting mistakes when writting. This article makes me re-think my perspective. Thanks for the tip!

    Flip Brown Guy

  12. George Manty on August 8th, 2007 10:26 pm


    We all make mistakes and it’s even ok to admit them on your blog!

    However, when you admit your mistakes you need to so with an air of confidence. Confidence isn’t the opposite of humility.

    Glad this helped.

  13. Michael from Pro Blog Design on August 10th, 2007 7:07 am

    Great advice! I love how practical it was. After looking back over a few of my own posts, I can certainly spot a few uses of words like “usually.”

    I’m not sure that that’s about confidence, as much as it is a fail-safe. Every situation is unique, so if you give advice about blogging, it may not apply to every situation. I say “usually,” to cover myself for those situations.

    Do you think that that’s alright still, or would you still think I was just unsure?


  14. George Manty on August 10th, 2007 7:43 am


    When I discovered this fact about confidence, I realized it was something I needed to improve in my own writing.

    It is ok to use the word “usually” sparingly, but if you are using the word in every post you should find stronger words to express your thoughts with in the future.

  15. Jarkko Laine on August 12th, 2007 10:56 pm

    Great post, George!

    Being confident really works miracles. And the best part here is that it’s actually a self-feeding cycle:

    1. You write confidently and with bold statements
    2. People like your writing
    3. You feel great
    4. You feel confident
    5. People like your writing even more

  16. Work at Home Blog on August 19th, 2007 5:48 am

    Well this post was an eye opener. I have never really thought about the ‘confidence’ factor but will do so in my future blog posts.

  17. The Old Trader on August 23rd, 2007 6:38 am

    Excellent post George. I have noticed this confidence factor too. The best bloggers post with confidence, but also provide useful accurate information. Confidence on its own is not enough, but confidence allied with nonsense is not so good either. There is a lot of that sort of confidence in the stockmarket !

  18. makemoneyonline on April 15th, 2009 3:03 am

    Wow thanks buddy nice work … thanks a lot for this trick man! It is greatly appreciated.

  19. Jon @ Online Trading on March 30th, 2011 9:10 am

    George, really like this post.

    It’s the same as when you’re speaking to someone in person, if you sound unsure about what you’re saying it’s going to come across. You could be absolutely right, but someone more confident saying the wrong thing will often be believed.

    I like your follow-up to Sam as well, everyone makes mistakes and people appreciate when someone admits they’re wrong.

    It’s next to impossible to please everyone with what you say, so it has to be what you believe (even if it changes). An air of confidence should come across by doing this alone

  20. Aaron on August 22nd, 2011 3:39 pm

    I agree with this 100%. Confidence plays an important role in being successful in nearly everything people do. I believe everyone has the ability to warp their own reality with the way they think. Positive/Optimistic/Confident minds create positive results.