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China – A new target for Web 2.0 sites

Written by Sourav Sharma  · July 8, 2007

Guest post by Sourav Sharma.

There is a wave of Web 2.0 sites flowing towards the Chinese market. Since China is the world’s second-largest and fastest-growing Internet user population, the move looks logical.

We have already seen MySpace, Yahoo! and Google making inroads into the Chinese market by either launching local versions of their sites or investing in China-based technology or social networking startups. The recent news, published in Business Week and The Wall Street Journal, shows many experts and VC’s has shown interest in the Chinese market. Rumors are that Intel Capital, the financial services unit of the US semiconductor giant, has already invested millions of dollars in fast-rising Chinese social network

The market in China is expected to grow to 246 millions by 2011. The people in China are now more educated about internet usage and taking advantage of the Web’s collaborative potential.

So what is the reason for this wave in the Chinese Market?

If we look closely we will see there is more than a handful of reasons to support this movement. First, the growing number of people using internet. It’s growing with an annual rate of 13% for the five year period. Second, usage of online-generated content by the Chinese adult at home is appreciably greater than users in the US, Japan and Western Europe.

The only barrier which many small companies can face is government censorship. Even big giants like Yahoo, Google and eBay hit roadblocks in their efforts to extend their empires in the most populous country on earth.

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3 Responses to “China – A new target for Web 2.0 sites”

  1. cooliojones on July 9th, 2007 6:26 am

    This is a very interesting article! Seems that China is a big player in almost everything these day.

  2. George Manty on July 9th, 2007 6:29 am

    China is a really big, growing and virtually un-tapped market for Internet Marketers. I have thought about ways to go into the Chinese market, because a friend of ours is majoring in the Chinese language.

  3. Sourav Sharma on July 9th, 2007 9:53 am

    Its all about using your resource properly…With such a huge population..with small effort they can really make things easy for any busines…