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Use Blog Directories and RSS Aggregators To Build Links To Your Blog

Written by George Manty  · May 30, 2007

This is the 4th installment of the blog traffic series...

Once you have chosen the right niche and picked the right domain name for your blog, there are tons of steps you can take next to increase your blog traffic.

I believe that one of the biggest reasons for the instant success of our 2006 Torino Olympics blog was the fact that I submitted it to almost all of the directories and RSS aggregators on Robin Good’s list of RSS directories

Side Note: I mentioned Robin’s list all the way back in my first post on this blog in July of 2005 and it’s still as useful now as it was then. That is a sign of a great blog post!

I think this step is crucial for blogs that are “one time” event blogs like our 2006 winter olympic blog was. On the other hand, if your blog isn’t a one time event blog then this step can still help you to get extra traffic to your blog.

Submitting your blog to these directories helps the Search Engines find links to your blog. Not only that, but many people use the RSS feed aggregators to find recent news. If your blog posts are being added to tons of RSS feed aggregators, then your blog is more likely to be found. Especially if you add it to Technorati.

Additionally, having your posts listed in various RSS feed aggregators will help with the Search Engine optimization of your blog. I don’t want to go into all the reasons that RSS aggregators help your blog’s SEO, but I will say that one reason is because it helps your blog avoid the dreaded Google Sandbox.

If you don’t want to submit your blog to all of the directories and RSS aggregators on Robin’s list, then I suggest that at a very minimum you submit your blog to Technorati. In my mind, Technorati is the most important feed aggregator.

Note: In addition to being the 4th post in my blog traffic series, this is an entry into Fit For Freedom’s group writing project (link building tips).

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