A Clear Point of View Is Crucial To Increase Your Blog Traffic
Written by George Manty · March 29, 2007
Daniel from Daily Blog Tips is hosting a group project, where each blogger is supposed to share a blogging mistake they have made and how they corrected it. Last year, I wrote about my biggest blogging mistake, and I corrected it by following my own advice. So after Leroy took my next choice, I decided to write about a mistake that my wife Jill pointed out to me recently.
I made the mistake of not having a clear point of view!
A point of view is your blog’s personality, or its “voice”. The point of view helps make your blog unique.
When most of us start a blog, we search for a particular niche to write about. Once we find the right niche we buy a domain name and start writing about it. Picking a good niche is important, but…
You also need to choose a point of view for your blog.
The point of view for your blog might be:
- An expert sharing your knowledge about your niche
- A newbie learning about your niche
- An upbeat look at your niche
- A humorour perspective on your niche
- A negative look at your niche
One mistake I made with this blog is not having a clear point of view. At first, I started this blog to track my personal journey to making money online. However, sometimes I have strayed from that point of view.
Making money online is a large topic, and there are lots of resources available out there. Why would anyone want to read my blog, instead of one of the countless others out there?
My point of view.
Your point of view is the one thing you have that sets your blog apart from every other blog out there. While I really feel like my blog is a useful resource for thosing wanting to make money online, I think that I need to keep my point of view focused on my journey and not stray too far off that path. Otherwise, I risk losing readers.
I approach blogging with a family friendly writing style. I am not obnoxious, will not write hate posts, will not gossip about others, etc. That is not what this or any of my other blogs (or Jill’s blogs) is about. If I started cursing, talking badly about others, etc. it would cause me to lose readers! That’s not the point of view you expect from me. Even if you weren’t offended, you would probably be confused.
Anyway, I am trying to return to the original point of view for this blog. It’s a mistake to change your point of view (without a very good reason), and it’s a mistake to not have a clear point of view.