The Biggest Blogging Mistake I Made In 2006
Written by George Manty · December 18, 2006
The biggest blogging mistake I made in 2006 was…
Not Building Strong Relationships With Other Bloggers
Building relationships with other blog owners is probably the most powerful way to build traffic to your blog. I have seen many bloggers talk about standing out from the crowd, producing great content, etc. Unfortunately, there are tons of blogs out there producing great content that get very little traffic. They aren’t getting the exposure they deserve because they aren’t building relationships with other bloggers.
There are countless examples of lesser products beating out better products, because of marketing. This also happens in the blogosphere. Bloggers that aren’t networking with other bloggers are losing traffic to bloggers that are networking and building up their blogging alliance partners.
What does this look like?
Blogging alliances happen when a group of bloggers who write on related topics, link out to each other’s blogs in their posts. They talk about how great the other person’s post is and why YOU should read it. This is a very powerful marketing technique used in the blogosphere. Many of the top bloggers online build these secret and not-so-secret alliances with other bloggers.
Keep an eye on your favorite blogs, and you will likely notice a linking pattern. Many bloggers link back and forth to the same blogs over and over. Sometimes it isn’t because of these alliances, but a lot of the time it is.
If you have committed the blunder of not building your own blogging alliances, here are four techniques you can use to start working on them:
1. Link out to related blogs
Search out blogs in your field of itnerest and link out to them. Let them know you linked to them. I do a very poor job of letting other bloggers and website owners know that I linked to their article or site. My wife Jill is always sending out emails to website owners letting them know how she linked to their site. She gets a great response from this, often including a link from the website/blog. Link to the blog—then tell them about it. This could be the start of an excellent online relationship.
2. Leave Comments on Related Blogs
Leave Comments on related blogs. Interacting on related blogs will help you develop relationships with other bloggers. Commenting frequently can help you develop a very good relationship.
3. Contact Blog Owners About Forming an Alliance
I don’t recommend contacting bloggers out of the blue. It’s best to start by commeting on their blog, linking out to their blog, etc. before approaching a blog owner about working together on an alliance. However, a few times I have contacted other bloggers about exchanging blog roll links, and this has worked.
4. Join Social Networking Sites
There are more and more social networking sites popping up every day that can help you build relationships with other people. I have recently found two fairly new sites that are trying to help bloggers get together: Link and Blog and MyBlogLog.
While you can easily build traffic to your blog with other methods (we have), this method of building traffic is one I see used succesfully time and time again. It’s the real secret to increasing traffic to your blog by leaps and bounds.
I have to be honest here. In 2006, I, too, fell into the trap of not socializing enough with other bloggers. Because I know it is important, I have recently started working on forming relationships with other bloggers. Hopefully, by the end of 2007, I will have corrected this problem. I guess that means a fifth way you can start building an alliance with another blogger is by contacting me:)
PS. I was prompted to write this because Darren Rowse has a new group writing project to write reviews and predictions for your blog’s niche and this post was my entry. I was also motivated by the answer to the last question in my Interview with Austin C. Davis of Trust My Mechanic.