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The Biggest Blogging Mistake I Made In 2006

Written by George Manty  · December 18, 2006

The biggest blogging mistake I made in 2006 was…

Not Building Strong Relationships With Other Bloggers

Building relationships with other blog owners is probably the most powerful way to build traffic to your blog. I have seen many bloggers talk about standing out from the crowd, producing great content, etc. Unfortunately, there are tons of blogs out there producing great content that get very little traffic. They aren’t getting the exposure they deserve because they aren’t building relationships with other bloggers.

There are countless examples of lesser products beating out better products, because of marketing. This also happens in the blogosphere. Bloggers that aren’t networking with other bloggers are losing traffic to bloggers that are networking and building up their blogging alliance partners.

What does this look like?

Blogging alliances happen when a group of bloggers who write on related topics, link out to each other’s blogs in their posts. They talk about how great the other person’s post is and why YOU should read it. This is a very powerful marketing technique used in the blogosphere. Many of the top bloggers online build these secret and not-so-secret alliances with other bloggers.

Keep an eye on your favorite blogs, and you will likely notice a linking pattern. Many bloggers link back and forth to the same blogs over and over. Sometimes it isn’t because of these alliances, but a lot of the time it is.

If you have committed the blunder of not building your own blogging alliances, here are four techniques you can use to start working on them:

1. Link out to related blogs

Search out blogs in your field of itnerest and link out to them. Let them know you linked to them. I do a very poor job of letting other bloggers and website owners know that I linked to their article or site. My wife Jill is always sending out emails to website owners letting them know how she linked to their site. She gets a great response from this, often including a link from the website/blog. Link to the blog—then tell them about it. This could be the start of an excellent online relationship.

2. Leave Comments on Related Blogs
Leave Comments on related blogs. Interacting on related blogs will help you develop relationships with other bloggers. Commenting frequently can help you develop a very good relationship.

3. Contact Blog Owners About Forming an Alliance
I don’t recommend contacting bloggers out of the blue. It’s best to start by commeting on their blog, linking out to their blog, etc. before approaching a blog owner about working together on an alliance. However, a few times I have contacted other bloggers about exchanging blog roll links, and this has worked.

4. Join Social Networking Sites
There are more and more social networking sites popping up every day that can help you build relationships with other people. I have recently found two fairly new sites that are trying to help bloggers get together: Link and Blog and MyBlogLog.

While you can easily build traffic to your blog with other methods (we have), this method of building traffic is one I see used succesfully time and time again. It’s the real secret to increasing traffic to your blog by leaps and bounds.

I have to be honest here. In 2006, I, too, fell into the trap of not socializing enough with other bloggers. Because I know it is important, I have recently started working on forming relationships with other bloggers. Hopefully, by the end of 2007, I will have corrected this problem. I guess that means a fifth way you can start building an alliance with another blogger is by contacting me:)

PS. I was prompted to write this because Darren Rowse has a new group writing project to write reviews and predictions for your blog’s niche and this post was my entry. I was also motivated by the answer to the last question in my Interview with Austin C. Davis of Trust My Mechanic.

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31 Responses to “The Biggest Blogging Mistake I Made In 2006”

  1. Josh Maher on December 19th, 2006 6:39 am
  2. George Manty on December 19th, 2006 7:52 am

    I am not so sure blogging will be replaced right away. Blogging is just a really good way to get information out. It is certainly coming close to hitting it’s peak, but I don’t think it will be replaced yet. I think there are at least another 2-3 years of growth, before something takes over.

    I could certainly be wrong, though.

  3. -Nash on December 19th, 2006 7:53 am

    Hey George! Look, you’ve been tagged:

  4. roberta on December 19th, 2006 7:54 am

    Great post šŸ™‚

  5. Tim on December 19th, 2006 8:56 am

    Actually I think I’m currently doing just that mistake. Thanks for making me think about it.

  6. George Manty on December 19th, 2006 9:07 am

    You are welcome. I have seen some bloggers get so incredibly active in the blogosphere that their blogs skyrocketed to stardom very fast.

  7. Mama Duck on December 19th, 2006 9:08 am

    Definitely, blogging is a huge community and if you don’t realize that and work on that, you are going to see everything suffer. Plus, you get great ideas for posts, meet wonderful people and really make some great friendships too! When I slack off on the networking part, my traffic dips and I see an overall drop in the quality of my posts and such. It’s good to keep a balance, for sure.

    We also participated in this project, stop on by if you get a chance!

  8. George Manty on December 19th, 2006 9:09 am

    Obviously, your blog has to have above average content as well.

  9. George Manty on December 19th, 2006 9:18 am

    Thanks for the comment Mama Duck. I have your site in my feed reader. Your blog is a great example of networking in action. Every time Darren has had a group writing project, you have commented on my blog and most other participants. You do a great job of networking. Keep up the good work and the nice blog.

    PS. I already read your post, very nice look back.

  10. Glen on December 19th, 2006 9:55 am

    I have to agree with you but when you have a niche like mine its hard to find similar blogs to link to. It’s getting better but its still an uphill climb for me even though my blogs are doing fairly well.

  11. Brad Shorr on December 19th, 2006 10:09 am

    You bring up lots of good points—I’ve made a lot of those mistakes too, and it’s nice to know I’m not alone! The networking sites sound perfect—thanks for the tips.

  12. Investor Trip on December 19th, 2006 11:52 am

    Write, Post, and Win Prizes…

    Problogger is at again, and this time, it’s a holiday “review/predictions” group project.
    Since there will undoubtedly be an overwhelming number of submissions, I’m going to pick out and list all the money related entries as wel…

  13. Rod on December 19th, 2006 3:53 pm

    George – an excellent post, and something that I know that I’ve got to work on for the coming year. Thanks for the reminder. BTW, my post in the ProBlogger event is here.

  14. Ashish Mohta on December 19th, 2006 5:54 pm

    Great Points.I too have though about.I want to start a blog network soon next year.

    I too participated in the contest.Just waiting for darren to put a link.My post is ready for it though.

    I will keep watch on you blog.Feed it

  15. David on December 19th, 2006 8:27 pm

    I think creating relationships/networking with other bloggers is probably close to priority number one if you want to make it a career like I have. Good on you for pointing it out.

  16. George Manty on December 19th, 2006 8:59 pm

    Thanks for all the pats on the back. I am glad you all liked the post. I am heading over to your blogs to check them out…

  17. Griffin on December 20th, 2006 3:39 am

    With that said, I hope you will become a regular reader of Mo’ Bettah Marketing (hey, there is no shame in my game!) :). Added your feed to Bloglines! šŸ™‚

  18. Madhur Kapoor on December 20th, 2006 3:48 am

    Right said mate ..without building a strong relationship you cannot expect your blog to flourish .

  19. Eliza on December 20th, 2006 6:32 am

    Great advice, I’m going to check out all the links you posted in this article. I always forget to let others know I linked to them, guess I just think they’ll notice it once they technorati their site but only recently did I discover many don’t even have their site on technorati. Ooops, guess I’ll remember next time.

  20. andrew wee on December 21st, 2006 10:23 am

    dont be so hard on yourself.

    rather than frame it as a mistake, look at it as feedback or a learning experience.

    we all learn to crawl then walk then run…

    despite all the techie stuff out there, all this online stuff is at it’s heart, relationship stuff.

  21. urbanmike on December 21st, 2006 2:20 pm

    As Andrew said, not mistakes, just points for continual improvement. But are you up to it? Some tall expectations unless you’re going full time on it!

    My post for the Group Writing Project is here:

  22. George Manty on December 21st, 2006 9:41 pm

    Thanks Andrew and Mike. I really liked both of your entries as well.

    Thanks for stopping by,

  23. Randy on December 23rd, 2006 12:02 am

    This was number 8 on my list of 10 mistakes in 2006. I just listed my mistakes, it’s nice to have a solution too. My post is here. I tried to be the last submission and thought I had it when I sent it in at 11:59 PT, but 2nd to last will have to do. Thanks for the info, I’ve added your blog to my bloglines list.

  24. Scott J on December 23rd, 2006 1:36 pm

    Excellent post. I sometimes forget about the rest of the Internet Community when I write.

  25. George Manty on December 23rd, 2006 9:57 pm

    Scott and Randy,

    Thanks for your comments. In the last month or so, I have been spending more time linking out to other bloggers and interacting more with them and it really does help.

    I will check out your blogs next week.

    All the best,

  26. sean prescott on December 24th, 2006 3:44 am

    Accidentally dropped onto your site while blog hopping. Your point is very important. I am new to net and started a blog, was posting daily, without getting any visitors. But when i developed the habit of making comments and tagging the interesting and truly worthy blogs number of hits started soaring. Nice blog,,, YOURS.


  27. Garry Conn on January 1st, 2007 6:54 pm

    Not Building Strong Relationships With Other Bloggers


    You met me, right!!?? lol

  28. George Manty on January 2nd, 2007 7:59 am


    You are one of the people I have met, and I am trying to stay in touch with.

    All the best,


  29. subcorpus on October 1st, 2007 12:40 am

    am gonna check out Link and Blog and MyBlogLog now …
    thanks for sharing …
    appreciated …

  30. George Manty on October 1st, 2007 6:45 am


    You are welcome.

  31. Jon on March 30th, 2008 9:32 am

    Not Building Strong Relationships With Other Bloggers ?? Oh, I have the same mistakes. Thank you very much. I will do my best to develop my blog soon.