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What is the best size for a blog post?

Written by George Manty  · November 17, 2006

Darren of Foreclosure HQ made a great comment on a post from earlier this month. I am re-posting his comment here, because I think it is great advice for bloggers to keep in mind:

I think the best way to be remarkable in this niche is to offer something more useful than what most others have. Don’t just post links to WordPress plugins, internet marketing ebooks, etc. Don’t just give really basic advice like “blog regularly, use trackbacks, write top-ten lists, choose a topic you love, experiment with Adsense placement/colors, blah, blah, blah”.

The posts of yours that I really, really like are the ones where you give details. I like to read about actual projects, what was involved, how things worked out, what you’d do differently next time. And real numbers are great – how much traffic you got, how much turnover/profit the project brought in, what it cost you in dollars and in hours. Those are also the posts I enjoy over on ProBlogger.

If most of your posts are about the same plugins/products/ebooks/courses/sites that everyone else is covering, then you’re just cluttering up my RSS reader and I’m going to skip your posts because I’ve already seen it everywhere else. Eventually I’ll probably unsubscribe to try to reduce the duplication and sheer volume of incoming posts.

You can still talk about the same new products etc as everyone else, but rather than just announcing them and linking to them, show your readers how you’re using them yourself. Tell us how they helped you, how they made a difference in your business, and describe exactly what we can expect to get out of them. Day-by-day case studies are great, and they’ll get me clicking back every morning for the next update.

If your posts are unique, informative, detailed, and based in real-world experience, I’ll read every single one of them. I don’t care if you only post once or twice a week, you’ll stay in my “useful feeds” list.

I hope this helps!

One thing I would like to note, is that I personally think having a balance between short, medium and long posts can actually get you more readers. Some people prefer short posts, some medium length, some longer more detailed posts. In general the more detailed posts are going to get you the most repeat visitors, the most links, the most bookmarks, etc. The shorter posts are easier to write and help bring you extra Search Enginge Traffic. That’s why I think it is best to post a variety of types of posts. I think you will see more of a mixture of short, medium, and long posts on a lot of the highest traffic blogs.

That said, never sacrifice quality just to fill your quota of posts. I found myself doing that a little bit while I was working 60-80 hrs a week at my 9-5. I think I would have been better off just not posting at all when I knew the quality just wan’t what it should be.

Do you agree or disagree?

PS. Now that work is becoming a 9-5 job again, I will be working on more of the long posts to balance out my shorter posts.

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3 Responses to “What is the best size for a blog post?”

  1. Craig on November 19th, 2006 2:32 pm

    I was wondering if you would like to exchange links with me.

    My new blog ( follows my quest to achieve my life’s goal of success and wealth as a young entrepreneur.

    My blog is new so I fully understand if you are not interested in exchanging links at this time. However, hopefully you will see my blogs potential.

    If you are interested then email me at with the subject “Quest Link Exchange”.



  2. George Manty on November 20th, 2006 11:03 am

    I don’t normally exchange links with blogs that are less than 3 months old, but I really do like yours so far. I will email you with some questions.


  3. CuteWriting blog on February 13th, 2009 10:08 am

    I would say, the blog post’s site doesn’t matter at all. I have seen news blogs and top bloggers posting three hundred word articles that bring them loads of search visits. Also, many bloggers posting deep thousands and thousands of words may not get enough traffic. It all depends on how one promotes his blog.