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Yanik Silver is Selling His Car on Ebay – Need vs. Want

Written by George Manty  · October 30, 2006

If you don’t subscribe to one of Yanik Silver’s newsletters (like the Underground Online Seminar) then you should go sign up now. Watching the way Yanik sell’s stuff in his newsletter is a great lesson in marketing.

Anyway, this morning in his newsletter he let everyone know that he is selling his car on ebay! After reading the ad for Yanik’s car I immediately wanted to bid on it. Sure, I don’t NEED a new car, but his ad made me WANT it.

Yanik is a great copywriter and you can learn a lot by reading the copy on his ebay ad. Click here to go check out the ad for his car.

My reaction to the ad just goes to show how important it is to market to people’s wants rather than their needs. Although, marketing to both a need and a want is what you would ideally like to do.

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2 Responses to “Yanik Silver is Selling His Car on Ebay – Need vs. Want”

  1. Barney Letner on June 19th, 2007 12:51 pm

    Do you know that no one bought Yaniks car on ebay. If the copywriting was so good why didnt anyone buy it. I would venture to say that most of the brilliant so called copywriting doesnt work although he tells you that it does and you cannot verify it. Most people cannot verify Yaniks claims of success but are intrigued based on those claims which are false. Its a complicated scheme which captures unsuspecting people’s money. Yanik and his cohorts who toot each others horns are full of hot air and not much else.

  2. George Manty on June 19th, 2007 1:09 pm

    Are you sure he didn’t sell his car?

    I wouldn’t surprise me if he didn’t sell it. It was very expensive and hard to sell. However…

    I know he does sell out conferences. Being an affiliate of his, I know that he sells his own products. Otherwise he is just sending me money for no reason ūüôā