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Mailing Lists and Website Traffic

Written by George Manty  · August 17, 2006

Last week, I answered a question from a reader about getting traffic to an ecommerce site. With all sites, but especially ecommerce sites just about every Internet Marketer will tell you that it is very important to build a list of customers and potential customers.

If you really hate the idea of running a newsletter then you at least need to maintain a customer list. Research has shown that it is around five times easier to sell to someone who has already bought from you.

Also, with a customer list or newsletter you won’t be as reliant on Search Engine Traffic to make good money. If your Search Engine rankings go down the tubes and you have a solid customer list or a solid newsletter subscription base you will still have people you can sell your products and services to.

Note: This is also true of a blog readership, via RSS subscriptions. Which is why it’s important to get people to subscribe to your blog feed.

Not only do most Internet Marketers suggest this, but I have personally found having a newsletter to be very valuable as well.


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