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Are Long Sales Letters Scams?

Written by George Manty  · July 14, 2006

Today on Problogger I found a new post that breaks down Aaron Wall’s SEO book sales letter and gives Aaron advice on how he could make the sales letter better.

It’s a really good read, but what I wanted to talk about was the fact that a couple people mentioned in the comments that they hated long sales letters and would never buy from them.

When I was first starting out, long sales letters always seemed like scams to me. But I quickly discovered that most copywriters agree that long sales letters work. There are a percentage of people who won’t buy from long sales letters. But how many of those people would have bought the product without the long sales letter?

Most tests done by copywriters have shown that long copy outperforms short copy, except when used on an opt-in squeeze page. Opt-in pages work better with short copy.

There has been an ongoing debate on this topic on Michel Fortin’s Copywriters forum that you might find interesting:

In short, the answer to the question in my mind is no! Long sales letters are not scams and they work. That said, some people who use long sales letters are promoting scam products. Some people who have short sales letters are also promoting scam products.

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One Response to “Are Long Sales Letters Scams?”

  1. S. Luottopiste on August 2nd, 2011 2:17 am

    Definitely. Whether it’s a scam or not depends solely on the content of the text and the product that’s being sold.