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Cha-cha-cha-changes July 7th week in review

Written by George Manty  · July 7, 2006

Didn’t do a whole lot of work on any of the businesses this week, but there were a few changes for me this week.

The website for the business my wife and brother-in-law were creating is on hold, beause my brother-in-law is in negotiations to by the entire sealer business from the person we were going to be drop shipping from. So that business is on hold for us. This frees up some time for me over the next couple of weeks (which is a good thing).

We had a problem with the homeschooling wiki yesterday. Our web host changed something that made it so that we couldn’t edit pages. They fixed the problem quickly. I have been very happy with them for web hosting, because they always respond quickly to our questions.

It was interesting to see how Joel Comm launched his Instant Adsense Templates. He sold out of them in about 24 hours. I learned a few things about launching a new product from watching what he did. I don’t particularly like the limited supply (scaricity) hook he used, but it makes sense from both a customer point of view and a marketing point of view. From a customer point of view, you don’t want to have the web saturated with your template and similar content. From a marketing point of view, it helps you make sales if your customers have an incentive to buy now. Yanik Silver taught me that you will lose a lot of sales if your customers don’t have a reason to buy your product immediately. This is why so many businesses have limited offers, time sensitive offers, various sales, etc. It gives you a reason to buy now.

Anyway, next week I will probably spend most of the week working on promoting our homeschool wiki. Have a nice weekend…

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