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Trading Blogroll Links

Written by George Manty  · May 18, 2006

I have been posting the section of my book on reciprocal links on my seo blog recently and I just wanted to mention something quickly about trading blogroll links. There are several questions I usually ask myself when someone asks me to trade blogroll links:

1. Does the blog have a history longer than three months?
Sometimes I will trade links with blogs that are younger than three months, but since a lot of blogs don’t make it past the three month mark, it is often best to wait for blogs to be established before trading links.

2. Is the link on every page or just one?
I have seen a trend on blogs to only put the blogroll links on the blog’s home page and not on any of the internal pages. This means that you are putting their link on all of your blogs pages, and they are putting your link on only one page. This is a very unequitable trade and I recommend avoiding these link trades.

3. Is the blog related to yours?
While the blog you trade links with doesn’t have to be have the same general theme as your blog, it will help your Search Engine rankings more and it gives your visitors what they want.

4. Is the blogger enthusiastic about their topic?
If the blogger seems enthusiastic about their blog and posts fairly regularly, they are probably more likely to be a good link partner.

5. How prominent is the link?
While the link doesn’t have to be above the fold, I would rather not trade links when the link to my blog is going to be in the footer (the very bottom) of the blog.

6. Would I recommend this blog to my visitors, friends, family?
You don’t always have to love the blogs that you trade links with, but it is best to trade links with blogs that you really like and would recommend to others.

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2 Responses to “Trading Blogroll Links”

  1. OuterSports on May 24th, 2006 10:36 am

    I’m fairly new to the blog world, but having been involved in online marketing, I agree with you. I think that many other bloggers out there are pretty much just in it for the money. They have a little experience with website marketing or someone has told them that they need to get links to their site so that becomes their whole goal. They look for ways to get links that will only benefit themselves. Ideally, you want to visit similar blogs with similar content and become a part of the community that relates to your blog. You’ll find out that in the long run, your’re only hurting yourself to run around getting links anywhere you can find them and not reciprocating them fairly.

  2. Vic on June 2nd, 2006 10:38 am

    I searched for a keyword get blogroll links then I found this blog. My blog is just one old month and I had zero blogs that links to my site. Although this is not really fortunate I think as a blogger we must prioritize our content, what I mean making great and helpful post to our guest, like this blog of yours.