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Quick and Easy Way to Make More Money with Google Adsense

Written by George Manty  · April 21, 2006

So many people who get started using Google Adsense are not making nearly as much money as they could be. I have several tips for those of you out there who have a low CTR (click through rate), to help you increase both your click through rate and the amount of money you are making.

I have used these techniques to nearly triple our earnings from Adsense and I know of others who have done the same thing. So here are my Adsense tips:

First, visit Google’s heat map and ALWAYS keep it in mind when positioning your ads.

Second, you need to make the background color of your Adsense ads (both the link units and regular ads) the same as the background color of your site. You also need to remove the borders, by making them the same color as the background.

Third, I have found that the best performing Google Adsense ads are the 300×250 and the 336×280 ads rectangle ads. I have switched to using rectangle ads on most of my sites and find them to produce the best results.

Now, for the most important thing. Ads above the fold will perform best. Ads that are above the fold are ads that you don’t have to scroll down to see. You can see this on Google’s heat map.

All this being said, not everyone likes to position ads in the highest click through rate location, because they feel it doesn’t look good. Our visitors have never commented on it and we get plenty of comments on our blogs, plus lots of positive feedback, so it doesn’t seem to be a problem. Moving the ads from the bottom of the post to the top of the post nearly tripled our click through rate on the four blogs we have tested this on. So it was definitely worth it to us.

For an example of where we place our ads and how they blend in, here are two of our blogs one is three columns the other one is two columns:

We have tested placing Google Adsense ads below and above the posts, above performed way better! I have never found a better position for the ads, although many experts say the best place to put them is in the left sidebar.

After following the above advice, an online friend of ours saw her Adsense earning triple!

Hope this helps you as much as it has us!

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