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Don’t Make this Mistake!

November 30, 2006

The other day I was talking to my wife Jill about our Homeschooling Wiki and she mentioned how hard it was to find things on it. Being a computer programmer, by nature I am used to poor navigation and automaticly looking for a search box to find things. I told her that all you have to do is use the search button.

Jill explained that most non-technical people do not look for the search button on websites. Instead, they use the site’s navigation and our wiki’s navigation was very difficult. After talking more about the useability of our wiki, we decided to make some changes in the near future.

Then the next day we got an email from someone complaining about the site navigation. Well, that made it painfully obvious that we need to change the navigation as soon as possible. We looked at other wikis and websites, and came up with a few ideas. I am going to make the changes soon. One thing I have already done is added an A to Z article index towards the top of the wiki. That alone should really help with the navigation, but it is certainly not the ultimate solution.

Making your site easy to navigate is extremely important. It will increase the number of people who come back to your site, which in turn will help increase your traffic. It also improves your website conversion rate, and ultimately helps your site become the best it can be.

Always, always, always make it easy for visitors to find what they are looking for on your website. I have known this for a long time, and still managed to mess this up with our wiki.

Don’t make the same mistake I made!

Making more Squidoo pages

November 29, 2006

I just wanted to give you a quick update on my Squidoo work.

I created more Squidoo pages the past week and I have added all the homeschooling related ones to my Squidoo homeschooling group. Next, I am going to start inviting other homeschooling lenses to join the group. This will help promote the homeschooling Squidoo group and give it more link popularity, because everyone who joins a group automaticly links to it from their Squidool Lens.

I also created a few tv related Squidoo pages. Anyway, I will let you know when I get my next payment how they do financially. If nothing else they are giving some of our sites some good links, but I am really interested to see what kind of money they can bring in.

I will give you more details about the pages and how they did financially when I get my next payment.

Internet Marketing Board Game Just in Time for the Holidays???

November 29, 2006

I just had to write you about this very interesting new Internet Marketing product. It is the first ever Internet Marketing Board Game. I learned about it from Nash who commented on my last post.

The game claims to teach all about Internet Marketing, earning residual income, affiliate marketing, joint ventures, list building, blogging, podcasting, etc. It also helps you get familiar with terms like wikis, social tagging, etc.

At first I wasn’t sure what to think of it, because it is not your normal Internet Marketing product. However, I am starting to think that I might want to buy it for my two oldest kids. It might be a fun way to teach them about Internet Marketing.

I had never really thought about creating an actual board game to teach others, but it is a very interesting idea. This product is definitely another example of a “Purple Cow“.

If you are interested in checking it out, you can click here to go learn more about it.

Thanks to Nash for letting me know about it.

What do you think about the idea of an Internet Marketing Board Game? Is it something you would want to buy, or do you just want to stick with videos, ebooks, and podcasts?

3 Top 5 Lists That Can Help You Make The Right Choice

November 28, 2006

I came up with several lists the other day to make sure my short term business direction is correct. I decided that in order to make sure I was focusing on the right sites and/or blogs I would make three lists that answered the following questions:

  1. What are the top 5 sites that I own that are easiest to get traffic too?
  2. What are the top 5 sites that I own that make the most money per visitor?
  3. What are the top 5 sites that I own that I enjoy working on the most?

I am not going to go into details on my lists, except to say that there were two sites that I own that fit into all three categories (this blog wasn’t one of them). This blog was on 2 of the 3 lists. It didn’t make the first list, because I find it much easier to grow traffic on most of my other sites and blogs. It can be done, but it is much more difficult and time consuming.

Anyway, I thought I would share that with you, because it might be helpful to make lists like these if you have multiple websites. It might also be helpful when choosing a niche for your next website.

If you were using these lists for choosing a new niche you might instead ask the questions:

  1. Which niche site will be easiest to get traffic too?
  2. Which niche site will make the most money per visitor?
  3. Which niche site will I enjoy working on the most?

Asking and answering questions like these area a great way to help you reach your goals faster, not only in business, but in other areas of your life.

Honesty in Internet Marketing

November 27, 2006

My friend Edward Gauze created a new site recently called “Honesty in Internet Marketing“. When I first took a look at his site I told him,


I really like the idea of your new site http://honest-marketing.com

I have been contemplating something similar or changing directions with my current site/blog and making it more centered on ethical marketing or something.

I think it is very, very important to be honest in marketing. In fact, when I started my website promotion site one of the first articles I wrote was, “Ethical Promotion – Because it’s YOUR reputation“.

I believe it is important to use ethical marketing practices online. For me it’s largely a religious issue, but it also makes good business sense.

We need more honesty in Internet Marketing. That is why I strongly recommend you go visit Edward’s latest site and help him make it a success.

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Jason Resigned from AOL?

November 21, 2006

I just read here and here that Jason Calacanis has resigned from AOL.

Good luck in your new endeavors Jason, I am sure you will be very succesful whatever you wind up doing.

Things you have to look forward to reading on this blog

November 21, 2006

I thought that going into this holiday weekend I would share some of the things I have planned for you in the next several months.

First of all, I wanted to let you know that I will be doing an interview of someone I recently met, who earns his living from Internet Marketing. He has been working entirely from home for a while. I know he has some really good information to share. (ps. he doesn’t make all his money from Adsense).

I am also working on writing a series of posts on affiliate marketing. This will primarily be geared towards beginner and Intermediate affiliate marketers. This should be very helpful for those looking for new ways to monetize their blogs and websites.

Also, I have quite a bit to discuss about some of the things I am doing business wise.

Lastly, I wanted to end by wishing everyone in the States a Happy Thanksgiving holiday.

Now, I am off to go write my newsletter for November. See ya after the break…

Time, Money, and Marketing Creativity

November 20, 2006

Due to the Thanksgiving holiday here in the US, this week is probably going to be a less active week traffic wise for this blog and most of our sites. I am not going to be doing as much with my business this week, but I did want to pass along a few good posts I read the past several weeks about Time, Money, and Marketing Creativity.

Go take a look at these posts:

Time vs. Money

The two things that kill marketing creativity

How to find an extra hour a day/

I found them to be really good reads and quick reads as well.

Enjoy!

What is the best size for a blog post?

November 17, 2006

Darren of Foreclosure HQ made a great comment on a post from earlier this month. I am re-posting his comment here, because I think it is great advice for bloggers to keep in mind:

I think the best way to be remarkable in this niche is to offer something more useful than what most others have. Don’t just post links to WordPress plugins, internet marketing ebooks, etc. Don’t just give really basic advice like “blog regularly, use trackbacks, write top-ten lists, choose a topic you love, experiment with Adsense placement/colors, blah, blah, blah”.

The posts of yours that I really, really like are the ones where you give details. I like to read about actual projects, what was involved, how things worked out, what you’d do differently next time. And real numbers are great – how much traffic you got, how much turnover/profit the project brought in, what it cost you in dollars and in hours. Those are also the posts I enjoy over on ProBlogger.

If most of your posts are about the same plugins/products/ebooks/courses/sites that everyone else is covering, then you’re just cluttering up my RSS reader and I’m going to skip your posts because I’ve already seen it everywhere else. Eventually I’ll probably unsubscribe to try to reduce the duplication and sheer volume of incoming posts.

You can still talk about the same new products etc as everyone else, but rather than just announcing them and linking to them, show your readers how you’re using them yourself. Tell us how they helped you, how they made a difference in your business, and describe exactly what we can expect to get out of them. Day-by-day case studies are great, and they’ll get me clicking back every morning for the next update.

If your posts are unique, informative, detailed, and based in real-world experience, I’ll read every single one of them. I don’t care if you only post once or twice a week, you’ll stay in my “useful feeds” list.

I hope this helps!

One thing I would like to note, is that I personally think having a balance between short, medium and long posts can actually get you more readers. Some people prefer short posts, some medium length, some longer more detailed posts. In general the more detailed posts are going to get you the most repeat visitors, the most links, the most bookmarks, etc. The shorter posts are easier to write and help bring you extra Search Enginge Traffic. That’s why I think it is best to post a variety of types of posts. I think you will see more of a mixture of short, medium, and long posts on a lot of the highest traffic blogs.

That said, never sacrifice quality just to fill your quota of posts. I found myself doing that a little bit while I was working 60-80 hrs a week at my 9-5. I think I would have been better off just not posting at all when I knew the quality just wan’t what it should be.

Do you agree or disagree?

PS. Now that work is becoming a 9-5 job again, I will be working on more of the long posts to balance out my shorter posts.

Darren Rowse is going to be at the Underground Seminar

November 16, 2006

Darren Rowser of Problogger just announced that he is going to be speaking at Yanik’s Underground Online Seminar 3

Man, I wish I had the vacation time to go see it. I guess I will have to wait for the CDs…

I love the way Yanik promotes the Underground Seminar

November 16, 2006

Yanik Silver just opened the doors for the Underground Online Seminar 3.

I love the way Yanik promotes his products and events. If you aren’t signed up for his newsletter, I recommend going over to Yanik’s Underground Online Seminar page and signing up for his Top Secret newsletter. It’s a lot of fun to see his promotions. In the case of the Underground Online Seminar 3, I just love the way he uses humor to sell it.

One thing about the seminar, is that it appears you have to sign up for his newsletter before you can learn the details about it. Unfortunately, I think that means I can’t tell you anything about it.

Anyway, there are some Internet marketing newsletters I recommend you join just to learn the great marketing techniques the person uses to sell stuff. Yanik Silver is at the top of that list for me.

Balanced Living – Aaron’s Post

November 15, 2006

I have written on this subject before, and haven’t yet managed to get the work/family/health/spiritual/relationship balance that I need.

I think it is very important to get balance in your life.

Now that my 80 hour work weeks are starting to look like 40 hour work weeks again, I am going to put together a plan not only for my business, but for all the aspects of my life. I want to make sure that my business plans do not take on more importance than trying to stay healthy, etc. I want balance!

Anyway, I was inspired to mention this because of Aaron Wall’s latest post:

When is Too Much Too Much?

I highly recommend you go over to Aaron’s blog and leave an encouraging comment on the post above. We all need encouragement to do the right thing, and living a healthier life is the right thing.

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