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Link Baiting Example

July 31, 2006

One of the best ways to get traffic to a blog or website is with link baiting. Since link baiting has been explained before, I wasn’t planning on explaining it in detail here. To learn more about link baiting I have included links to good articles on it at the end of this post.

My definition of link baiting is writing content with the purpose of getting a lot of links to that content.

I recently came across a really good example of link baiting. Check out this post from Damien Wilson on mindglob.

Damien wrote a list of what he thought were the top 10 posts from Darren Rowse’s group writing project last week. He gave my post an honorable mention. What was great about that is that it stroked my ego and made me want to link out to this post. And even though I realize his post is link bait, I still wound up linking to it (in this post).

As an aside, there are several really good posts left out of Damien’s list, the most notable of which is probably Aaron Brazell’s post (go read it if you haven’t already).

That said, I decided to link out to Damien’s list, since I think it is a good example of creating link bait. In this case, he gave a list of what he thought were the top 10 entries to the group writing project. Then he linked out to honorable mentions. Lastly, he linked out to all the posts that he managed to read. Because of the way blogs work, what this did was notify all the people who he linked out to that he was linking to us. This way, we would know that he was linking to our post and that he either liked it a lot or didn’t include it in his top 10. If we disagree with his post, we might link to it and say why we disagree with it. If we agree with it, we might link to it and say why we agreed with it.

It is a classic example of link baiting and it worked!

For those of you who came here looking to learn more about link baiting, then I suggest you go checkout the following articles:

Linkbaiting for fun and profit
The Art of Linkbaiting

It’s all Your Fault

July 28, 2006

The other day I wrote a post that discussed the idea that some things that happen in our business are just meant to be. There is no explaining them, they are just meant to be.

Well, my wife Jill pointed me to this post. In it, the writer was attending an entrepreneur bootcamp and his instructor told him:

It’s all your fault” he told us. If your business fails, it won’t be because of your competitors, or mysterious market forces, or your clients, or the weather, or your employees – it will be all you. You will have failed to adapt, failed to respond, failed to innovate.

In many ways, I agree with this statement. However, I still think that some things are just meant to be…

Three Strikes – Why I didn’t Buy Rich Schefren’s Training

July 26, 2006

Update: You should check out Rich’s latest free ebook “The Attention Age Doctrine Part 2“. It is great and it made me feel really good about the direction we have been taking our business.

Rich Schefren came out with some great free information the last couple of weeks that has had the Internet Buzzing. His information has made me realize that I needed to change gears and treat my online business more like I would a regular off-line business. His coaching looked like a great oppurtunity to learn how to do this. However, I chose not to purchase his coaching for the following reasons:

1. The Price
The cost of his coaching didn’t fit into my current budget. One very high profile online marketer once said in one of his newsletters that you should take about 10 percent of your profits and roll that into education, and training. That way you can constantly improve your marketng skills, etc. without breaking your budget. That means I would have needed to be making $4000/month from my business to afford Rich’s training. Since I am not there yet, that was one strike against the training. On the other hand, training can often pay for itself in increased revenues. But in this case, there was more than one strike against it, like…

2. I Would not have been able to follow His advice
If I am going to do more outsourcing and start running my online business more like an offline business, I am going to need to spend some money. At the very minimum I am going to need to buy some software that will make some of my tasks (like accounting) much easier. Paying for his advice and then not being able to act on it doesn’t seem like a great idea to me.

3. Some of the Material I already know
Many of the things that Rich talks about I already know how to do, but just have not implemented them or tried putting them into practice. I took a lot of business courses in college and I also have read many business books, so at least 50% of what he is teaching I can do on my own. The rest I am fairly certain I can figure out, either through my business connections or free resources like the SBA.

The bottom line is that if his course had been $100/month I would have done it, but I just couldn’t justify $400/month at this time.

In the coming months, I am going to post some of the things that we change in our online business. I hope it helps not only our business, but maybe helps yours as well. I am sure that the people who paid the money for his course will get their money’s worth, it just wasn’t the right thing for me to do at this time, maybe next time…

Making Money from Google Adwords – Ways to Make Money Online Series

July 26, 2006

When I first started out I set up a website that had a store and had various affiliate programs from Linkshare, shareasale and commision junction. It did ok, but nothing extraordinary at first. Then one day I came across this system called Google Cash.

After learning that system, I started making money online from eBay’s affiliate program.

Here is what I did.

I ran Google Adwords ads using my affiliate link. After Google changed it’s terms of service so that only one affiliate ad for the same domain could be run per campaign, it became much more difficult to make money from this and since I was already making money from other things I changed gears and started working on the other ways to make money. However, for a good 6-12 months I did make some decent money doing this.

When you do this you need to keep in mind the following things:

1. Run your ads for the lowest cost you can
2. Keep a close eye on the campaign, make sure you are making money and not losing it.
3. Be sure to write good and relevant copy for the campaign.
4. Target focused keywords, rather than general keywords.
5. If you decide to promote ebay, use eBay’s flexible destination tool to create a direct link to the products you are running the campaign for.

I no longer make money using the Google Cash method. However, I may purchase the book sometime and try it out again. It provided a pretty good stream of income.

It is a lot of work. It’s not a get rich quick scheme. You are likely to lose money at the beginning (I did). That said when I tried this, I did not have a book to guide me. I may buy the book sometime and test out the recommendations in the book. Maybe I will see more immediate and better results that way.

My Vision Was Too Cloudy

July 24, 2006

Darren Rowse of Problogger has another wonderful group writing project for his visitors. This group project is another great oppurtunity for bloggers to get some quality traffic, meet other bloggers, and it also gives us a good topic for a post.

Darren would like us to answer the question:

What would would you do different if you had to start your blog over again?

There are probably several things that I would do differently, but the most important thing that I wish I had done differently with most of our blogs is…

I wish that I had come up with a clear and inspirational vision for each of our blogs.

Yes, we had a general idea of what we wanted to do with most of our blogs, but we didn’t have a strong, inspirational, and clear vision of what we wanted our blog to do. We didn’t have a clear picture of what our blogs would be like 6 months, 1 year, or 5 years down the road. Jill and I are currently in the process of coming up with a clear vision for our online businesses. My goal is that the vision we come up with will be a vision that inspires not only us, but other people as well.

Creating a clear, strong, inspirational, long term vision for our blogs – that is what I would have done differently if I could do things over again.

This coming Week and Last Week – Busy as a Bee

July 24, 2006

Last week was well, err… interesting.

The next several weeks will be pretty busy. For my business, I am re-evaluating my goals and business plans with my wife Jill. The biggest business thing that I have been most disappointed by is that I didn’t have much time to blog last week. I really like blogging (good to know before I finalize my business goals).

Anyway, the next several weeks for me will be interesting, because I don’t think I will be spending as much time as I would like to writing on my blogs. During the week, I am going to be in JBOSS classes all week, which means I will be putting in 10-11 hour days at my 9-5 job, because I won’t be checking my work emaill until night time.

That’s why I am sitting here Sunday night writing a few posts that will go out during the week (this one, I will set to go out Monday morning). I just won’t have the time to write much at all during the week. In fact, I might was well let you know now, that on Wednesday a new post will be coming out in my Ways to Make Money Online Series.

Anyway, I hope to find some time in the evening to finish making business plans with Jill, so that we can get our businesses headed in the right direction.

Later…

Luck or Meant to Be?

July 23, 2006

Seth Godin has this great post from 2004 that I didn’t see in 2004, but just read because he re-posted it this weekend. Check it out by clicking here.

In the post, Seth argues that luck is a strong factor in a company’s success. I sort of agree, except that I don’t believe in Luck. Like my wife Jill said to our son Matthew yesterday:

“There is no such thing as coincidence, it’s how God intended it.”

I believe that many businesses succeed where others fail, simply because it’s meant to be.

My Business Model Needs a Paradigm Shift

July 20, 2006

Go watch this video!

It’s crucial to watch this if you want to make big money online. Truely inspiring and insightful. Rich Schefren’s advice is making clear something that I have been thinking about the last several months…

I am working too hard for too little money online.

That is going to change soon. Anyway, I highly recommend you go take a look at his blog and watch the video, it’s Awesome!

Re-evaluating My Business Goals

July 19, 2006

Due to some recent reading I have been doing (the Internet Manifesto), the next several weeks I will be re-evaluating my business goals, and plans.

About three years ago I created a business plan and storyboard with a timeline for accomplishing certain projects. I veered way off that path, and have decided it’s time to create a definitive direction for my online business.

If you enjoy reading this blog you don’t have to worry about it going away. Whatever changes I decide to make, I will still continue to write on this blog, because I enjoy it so much and feel like it will definitely help some of you with your business.

I will however, try to focus the business around my strengths and Jill’s strengths. Chances are good that we will keep most of the sites we currently have, but find better ways to make use of our strengths and possibly take on partners in our future and current business ventures.

Oh, also I am going to continue to find ways to make our sites into Purple Cows, by utilizing our stengths.

Crazy…

July 18, 2006

Wow, I just read this article on Performancing and apparently Indian’s government has banned blogger.com.

That’s crazy…

I have a co-worker who just left to India for 4 weeks. She doesn’t blog, but man would I be disappointed if I couldn’t blog while I went on a long trip like that. It’s especially surprising to me that this is happening in India, since the computer/software industry is getting so big there.

Are Long Sales Letters Scams?

July 14, 2006

Today on Problogger I found a new post that breaks down Aaron Wall’s SEO book sales letter and gives Aaron advice on how he could make the sales letter better.

It’s a really good read, but what I wanted to talk about was the fact that a couple people mentioned in the comments that they hated long sales letters and would never buy from them.

When I was first starting out, long sales letters always seemed like scams to me. But I quickly discovered that most copywriters agree that long sales letters work. There are a percentage of people who won’t buy from long sales letters. But how many of those people would have bought the product without the long sales letter?

Most tests done by copywriters have shown that long copy outperforms short copy, except when used on an opt-in squeeze page. Opt-in pages work better with short copy.

There has been an ongoing debate on this topic on Michel Fortin’s Copywriters forum that you might find interesting:

http://www.copywritersboard.com/...

In short, the answer to the question in my mind is no! Long sales letters are not scams and they work. That said, some people who use long sales letters are promoting scam products. Some people who have short sales letters are also promoting scam products.

Ipods – Manifestos – Business Deals – July 14th Weekly Update

July 14, 2006

This past Monday (July 10) Jll and I celebrated our 8 year wedding anniversery. Jill surprised me with an IPOD. I love it, it is so cool!

I listened to part of Rick Schefren’s interview with Mike Filsame on my ipod on my way into work this morning. It’s a very interesting interview so far.

This week, my brother-in-law’s attempt at buying the sealing business went south. So it looks like the extreme sealers business might be on again. It’s a bit of a roller coast, not exactly the best start of a business I have been involved with.

I also worked on my wife and her friend’s baby site. I am preparing to move it to a new web host. Once I move it to the new web host, I will be redesigning it. After reading the Internet Manifesto I am starting to think we should just hire a different web designer to do the work of updating it. While I enjoy web design, I am not sure my time is best utilized desiging web sites.

Internet Manifesto – One word – AWESOME!

With my wedding anniversery, business discussions, my 9-5 job, my oldest son having science camp this week, and reading the Internet Manifesto, I have been very busy. Next week, I plan on re-organizing my business and coming up with new business goals. I also plan on putting more time into promoting our new homeschooling wiki.

That’s it for this week, hope everyone has an excellent weekend!

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