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Yahoo Advertising

Written by George Manty  · October 27, 2005

Yahoo’s PPC (Pay Per Click) system has recently changed. Yahoo has removed their minimum spend requirement. Yahoo used to require you to spend at least $20 a month on advertising, but they have dropped this requirement. Google has never had a minimum spend, which has made Google Adwords more appealing to the mom and pop online businesses.

This is really great news for smaller shops that want to try out Yahoo’s online advertising services and people who don’t want to advertise year round, especially people who sell seasonal goods and services.

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